Great Presentations: Design for Continuous Experimentation

One of the most important things Product Managers and development teams must do before developing a solution is to properly establish and validate premises and not make assumptions about anything.

Today it’s easier to experiment as a lot of times it’s cheaper to build it than to research it and thanks to A/B testing you can experiment without affecting your users.

Etsy’s product team – more specifically this guy) – does a great job at this and this presentation does a great job at showing product teams how to properly do this.